Outside Sales Executive

WARE is one of the nation’s largest and most expansive boiler rental and service companies. A family-owned business founded in 1952, WARE has experienced continual growth for over 70 years. The company culture, strongly rooted in service, growth, and generosity sets it apart, with these core values serving as the foundation of the company’s success.

Steam power plays a significant role in the daily operations of many large economic sectors, such as health care, education, food and petrochemical among others, poising WARE for expansive growth for years to come.

With an eye on growth, WARE is seeking assertive, strategic Outside Sales Executives for Bowling Green KY, Chattanooga TN, and Indianapolis IN area to add to the sales team.

The successful candidate will have demonstrated strong prospecting and sales abilities, with an impressive track record of securing new long-term business, proven relationship building skills, and strong mechanical and technical aptitude.


The Outside Sales Executive is a persuasive leader driven to win sales and achieve measurable results. Thriving on landing new accounts, the Outside Sales Executive plays an integral role in the long-term success of the WARE brand.

The Outside Sales Executive introduces prospective customers to WARE’s expert boiler and steam solutions, positioning WARE as the go-to source for all commercial and industrial boiler and steam rental and service needs.

  • Develop and execute a sales strategy to identify and target prospects, building a network of key decision makers in a designated territory
  • Gather and utilize business intelligence on prospects to support sales calls, product presentations and driving new business
  • Design and propose innovative solutions to best fit customer’s needs and wants
  • Cultivate new prospects and cross-sell solutions to existing accounts, developing and maintaining mutually beneficial relationships
  • Mine prospective and existing clients for referral business
  • Turn prospects into loyal, recurring customers
  • Serve as the catalyst for new revenue growth, reaching assigned sales goals
  • Utilize negotiation skills and inspirational communication style, encouraging people to move into action
  • Collaborate and communicate concisely and efficiently with internal WARE support team, ensuring all necessary information is documented and transferred to flawlessly fulfill customer orders     
Preferred Qualifications:
  • Bachelor’s degree or equivalent
  • Five or more years of business-to-business sales experience
  • Proven success in prospecting new customers, pipeline development and closing deals
  • Demonstrated cold calling sales expertise with assertive, positive and persistent style
  • Exceptional communication abilities, with strong grasp of the impact of verbal, written and listening skills
  • Highly organized, with superb time-management skills and appreciation for details
  • Innovative, entrepreneurial mindset
  • Self-starter that thrives with day-to-day freedom and independence, keenly focused on the accountability of hitting sales goals
  • Successful experience in a performance-based compensation model
  • Strong mechanical or technical aptitude, with boiler industry background a plus
  • Proficiency in basic Microsoft Office software 
Compensation and Details:
  • Paid world-class training by the best in the industry
  • Competitive base pay + commission + bonus
  • Uncapped commission and earning potential, with top performers earning over $250,000
  • Company provided vehicle
  • Full-time position, home-based office with some travel required
  • Paid vacation and holidays
  • Health, dental, and disability insurance
  • Christmas bonus and opportunity for profit sharing
  • 401(k) with company match
  • Outstanding company culture

Submit your resume in a pdf format

By E-mail (recruitingtalent@wareinc.com)


Mail Resume To:

Personnel Director


3401 Bashford Ave. Ct.

Louisville, KY 40218



Attention: Personnel Director

(502) 968-2216

Ware is your source.
All Ways Steam.

WARE is an industrial & commercial boiler rental and service company that specializes in sales, service, valve repair, rentals, parts, turn key and boiler training.